8 Smart Things To Do On Your Photography Facebook Page

whether you love Facebook or not, it is one of the most popular social media outlets for potential clients to find your photography business so creating and maintaining a successful photography Facebook page is extremely important.  using Facebook to promote your business is a great way to not only connect with your existing clients, but more importantly to connect with their friends who have the potential of hiring you.  with so many businesses on Facebook, it is important that your photography Facebook page stands out among the rest.  keep these 8 things in mind when creating and running your page to ensure your page is successful.

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8 Smart Things To Do On Your Photography Facebook Page

8 Smart Things To Do On Your Photography Facebook Page | bethadilly photography

1. Respond to Comments

if someone writes a post to your photography Facebook page or comments on a post that you have shared, be sure to respond to them.  not only is it the polite thing to do, but it shows them that you are active on your page and will encourage them to keep commenting and being active on your posts.  responding to comments shows that there is someone behind the computer and makes you and your business more audience friendly.  if responding to comments is something that you cannot do all the time, be sure to “like” their comment at the very least to show that you are acknowledging their words and appreciate them.  if someone is taking the time to comment on your page, be sure to take the time to show your appreciation.

8 Smart Things To Do On Your Photography Facebook Page | bethadilly photography

2. Have Your Logo As Your Profile Picture

want to know why everyone knows that the red bullseye means Target or the yellow M means McDonalds.  it’s visual branding!  make your logo your photography Facebook page’s profile picture because, with everything you post, your logo will be visible in a newsfeed.  this is how you will build brand recognition so that soon, everyone will associate your logo with your business immediately.  this is also a great way of streamlining your photography Facebook page to match your website, which is very professional.

3. Use Your Cover Photo To Advertise

the first and biggest thing that consumers see when they click onto your photography Facebook page is your cover photo.  use your cover photo to immediately tell your audience what your page is about and what your photography style is.  for example, i am a lifestyle photographer who focuses on capturing true and organic emotion.  because i want my audience to immediately know what i am all about, i chose a photo that best reflects my photography style and a slogan that encourages my potential client to take action.

4. Have A Call To Action Button

the goal of our photography Facebook page is to get clients to book us for a session.  so we need to make it easy for them!  place a call to action button on your page so that clients can easily get ahold of you to schedule a session.  on my page, i choose to use a “book now” button that is located on my cover photo so that clients can quickly take action as soon as they realize they want to move forward with hiring me.  if you don’t make it easy for clients to contact you, they are more likely to leave your page than search for a contact button.

8 Smart Things To Do On Your Photography Facebook Page | bethadilly photography

5. Actively Post On Your Page

post often on your photography Facebook page so that consumers know that your business is active and accepting clients.  the best way to do this is by posting images of your clients on your page so that you are not only sharing images with your clients, but you are showing off your photography style with your audience.  while you want to make sure you are posting often, don’t post too much to where you are clogging someone’s Facebook feed.  find a happy balance so that you are active, but you aren’t being too intrusive.  the last thing you want to do is post too much so that your audience either unfollows you or hides you from their newsfeed.  i find that posting once or twice a day is a good rule of thumb.

8 Smart Things To Do On Your Photography Facebook Page | bethadilly photography

6. Ask Your Fans Questions

asking your fans questions is a great way to get your audience involved with your photography Facebook page.  every once in awhile, get your audience involved with your posts and give them the opportunity to engage with you.  this really helps people feel involved with your page and everyone loves to give their advice.  not only are you promoting activity on your page, but you are promoting your business because when people comment on your post, it adds your post to their newsfeed and shares your page with their friends.  for example, in the post above i asked my fans to guess whether we were having a boy or girl!  not only is it a great way to get people involved on my page, but it gives them a personal peek at my life when i am not photographing.  getting people to comment on your posts also makes Facebook consider your post an “engaging post” which is great!

8 Smart Things To Do On Your Photography Facebook Page | bethadilly photography

7. Get Personal From Time to Time

even though the main goal of your photography Facebook page is to promote your business and share your photography, getting personal with your fans from time to time is always a great idea.  when you get personal with your fans, you are showing them a little glimpse of who that person behind the camera really is.  you are showing them that while you are passionate about photography, you are also a person just like everyone else.  one way to do this is by sharing behind the scenes glimpses with your audience whether you are editing photos, packing up your gear for an upcoming session, or working on a photography project.  just remember, keep it positive!  negative posts can encourage your fans to unfollow your page.

8. Post Links to Your Website

make sure you are actively posting links to your website on your photography Facebook page.  in the about section on your page, there is a place for you to permanently post a link to your website so that it is easily accessible to your visitors.  it is always best to continue posting links to your website, when appropriate, when you post to your page.  for example, if you write a photography blog post be sure to include your website link in your post to help drive traffic over to your website.  or if you post a little sneak peek of one of your client’s collections, be sure to post a link that will take your fans to your website so the can see more images from that particular session.

by keeping these 8 things in mind as your run your photography Facebook page, you will ensure that you not only promote your business, but you will also build an audience of supporters that will stick around and join you on your journey with photography.  remember, Facebook should be a tool that works for you, just like an employee.  so make sure you are using it in the best way you can.

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8 Smart Things To Do On Your Photography Facebook Page | bethadilly photography

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