i think pinterest is one of the most important social media platforms there is, but it often gets overlooked. not only do i use pinterest to grow my photography business, but i use it to inspire my photography and my skill as an artist. there are many reasons why consumers use pinterest, the most common being for inspiration. as photographers, it is important that we stay inspired so we can keep picking up our cameras to create beauty within the frame. check out what 5 pinterest boards every photographer should have to inspire the way that you use pinterest.
did you know pinterest can help your photography business, too? be sure to read what 5 ways pinterest can grow your photography businesss.
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5 Pinterest Boards Every Photographer Should Have
of all the things that make me happy, curling up with my iPad and a glass of wine to pin things on pinterest is one of my favorite things. i use this as a time to inspire myself as an artist, and to learn more about what attracts my creative eye. pinterest is very visual, making it a fun learning experience about yourself. why are you attracted to the pins you like? is it the style, the light, the composition? do you use these same techniques in your photography? as artists, we should be using pinterest regularly to inspire our photography and every photographer should have at least the following 5 pinterest boards.
Pinterest Board #1 : Wardrobe
i love to use pinterest to help inspire my clients with their wardrobe. not only do they appreciate the help, but it is a very visual way for them to see what colors and tones photograph well and how to coordinate their family’s outfits. as i browse pinterest, i like to pin wardrobe images that are harmonious and neutral. i avoid pinning images with loud colored clothing to avoid creating color casts, but instead focus on the softer tones to inspire my clients. because my photography style is softer in nature, helping my clients choose soft neutrals not only helps them, but it also helps me create the images that speak to my photography style.
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Pinterest Board #2 : What Inspires You
think of this board as a rainy day fund for your photography, a place where you can go when you are in a photography rut. fill this board with images that inspire you, whether technically or visually. pin images that you want to respectfully recreate with your own style (not copy) or images that inspire you to try a new skill like free lensing or off camera flash. i love using pinterest to give my photography a little boost in direction when i am feeling uninspired to pick up my camera. having a board that inspires you will be helpful on those days when you are feeling uncreative. and we all have days like that.
Pinterest Board #3 : Your Blog
if you have a blog, it has to be on pinterest. pinterest is another form of social media for others to follow you and your work, so give them a place to find your posts. simply create a board for your blog and pin your posts to it as you write them. by creating pins of your posts, you are allowing others to pin your pins and spread your posts to an even wider audience…which will help grow your blog audience even more!
Pinterest Board #4 : Photography Tutorials
one of the best uses for pinterest besides inspiration is education. every photographer has room for improvement and should create a board that gathers tutorials and courses that will help further their craft. during january when my photography sessions slow down and my business has a little down time, i love to further my education and turn to my pinterest board that contains tutorials that will help me practice and perfect a skill.
Pinterest Board #5 : Your Portfolio
whether you take photos professionally or personally, you should create a board that contains your portfolio on pinterest. this is another great way of sharing your work with others, drawing them to your website or to your blog. if you are in business, having your portfolio on pinterest can be beneficial to your clients because they can pin your images and share their board with you, allowing you and your client to communication session expectations through pinterest. this also reduces clients pinning images from other photographers and expecting you to recreate the poses, whether it is your style or not. for my business, i have separate boards for my newborn portfolio, my family portfolio, my engagement portfolio, and my maternity portfolio. i like to separate my portfolio onto different boards to organize it for clients and it allows followers to follow the genre of my photography they are interested in.
pinterest is such a wonderful platform for creatives that should be used whenever possible. whether you are creating pinterest boards to stay inspired, to draw potential clients to your business, or to share your photography tutorials with fellow photographers, pinterest can benefit photographers in so many ways. happy pinning! be sure to follow me on pinterest and let me inspire you!
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