5 Ways Pinterest Can Grow Your Photography Business

as photographers, our main goal is to not only make our clients happy, but to attract even more clients through the use of our portfolio. to get clients to look through our portfolio, we need to promote our name and our work on a variety of social media outlets.  because pinterest is a site that attracts users that are looking for inspiration, getting your portfolio on pinterest is more important than ever.  even better, after booking your clients you can also use pinterest to help communicate how your future session will be organized.  getting your work on pinterest is so simple, and here are 4 reasons why creating a presence on pinterest will help grow your photography business.

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5 Ways Pinterest Can Grow Your Photography Business

5 Ways Pinterest Can Grow Your Photography Business

1.  you will book more clients.

more than ever, clients are looking to pinterest to find photographers to photograph their special moments.  besides searching on google and facebook, potential clients are using pinterest to look for photographers because pinterest solves two steps in one.  clients can use pinterest to search both for photography that they love, which in turns shows them photographers that reflect the style they are looking for.  they are also getting inspiration and information all at once, making pinterest a popular social media outlet that clients are turning to.  and because clients are finding photographs that inspire them to hire photographers on pinterest, be sure that your work is present on pinterest so it is a contender!

5 Ways Pinterest Can Grow Your Photography Business

2. pinterest will help organize your sessions.

ever since i decided to put my portfolio on pinterest, my sessions have run so smoothly!  i organize my portfolio by session type on pinterest, creating separate boards for my newborn, engagement, maternity, and family photography.   once a client books me for a newborn session, i be sure to send them my newborn board that contains all my newborn work so they can browse through images and show me the images that really speak to them.  by sending them my board, i am doing two really important things.  i am showing them even more of my work, which encourages them to focus on pinning my photography instead of the work of other photographers.

it also helps me to run a successful session because, after i see what images they really  like, i can get a better idea on how i want to organize my session.  some clients want their sessions to be more focused on the baby, while others prefer to incorporate the whole family.  because i used pinterest to determine this information before the session, the session day is simple and straight forward.  not only does it make the session easy for me to photograph, but my clients are very happy because they are getting the images they want because i knew how they envisioned their images through what images in my portfolio that they were drawn to.

3. builds your name recognition.

the more people pin your work, the wider your audience becomes.  and every time someone clicks that “pin” button, they are spreading your name more and more.  getting your name in front of a lot of people is a very important step to growing your photography business, and pinterest allows you to do that by having others do it for you!  every time you post a session to your website, it is so important that you take it one step further and pin your images.  not only does this present your work to pinterest users, but it directs them right to your photography website…which gets them one step closer to clicking that “book now” button.

5 Ways Pinterest Can Grow Your Photography Business

4. pinterest increases clicks to your website.

getting people to click over to your site is a great thing, because it helps your site to become more recognized.  by putting your portfolio on pinterest, you are encouraging others to click onto your website to see more of your work.  because pins usually consist of a collage of 1-5 images, the pin acts as a little sneak preview that shows viewers just a glimpse of your wonderful images.  to see more, users can click on your pin to go to your website!  and getting people on your website is a wonderful thing.  some people will just browse for a second and then click back to pinterest, but there are going to be the consumers that stay a little while longer to view even more of your sessions, learn a little more about you, and then click the “contact” button.

5. pinterest is very visual for your clients.

not only do i use pinterest to show my clients my portfolio so they can pin my work, but i also create boards for my clients that will help inspire their wardrobe.  to be honest, for clients the most stressful part of preparing for a session is choosing what everyone is going to wear.  by giving my clients a pinterest board of examples and tips for inspiring their wardrobe, i am helping to eliminate that stress, which in turns creates a better experience for the client.  to keep it organized, i have one wardrobe inspiration board for my family clients and one wardrobe inspiration board for my newborn clients.

pinterest is a great tool for photographers to use to help both promote their photography business and create better session experiences for the clients.  it takes only a few minutes to create a board of your work on pinterest, so put it on your to-do list!  and the next time you hit the “publish” button and post a new session to your website, be sure to take that extra step and pin your images to pinterest!

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do you want to grow your presence on instagram?  check out my 8 tips to grow your instagram following!

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