10 Things Your Photography Website Needs to Have

aside from your beautiful photography, your photography website is what is going to truly set you apart from other photographers.  today, clients are busy.  it is your job to make the process of hiring a photographer an easy one.  one way you can do that is by having an informative and easy to navigate photography website.  to be truthful, if a client can’t find an answer to a question they are wondering, they are more likely to leave your website than contact you to ask the question.  knowing this, there are 10 things your photography website needs to have and i am going to tell you about each one.

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10 Things Your Photography Website Needs to Have

1. Your Pricing

this is something that some photographers like to keep a secret, but it is best to have your pricing upfront and available on your website.  and here’s why.  clients who are wanting to get answers right away are going to be frustrated when they can’t find your pricing.  most likely, this client will give up and look to another photographer instead of contacting you to inquire about your pricing.  again, you need to make scheduling a session with you easy, so don’t provide roadblocks for clients.  if your pricing is not available, you will also find your email flooding with email inquires from clients that may not be right for you.  instead of spending time answering emails for the right clients, you will be talking to clients who will not even end up booking you because you are out of their price range.  don’t waste people’s time, put your pricing up.

2. The Location You Serve

make sure your location is available for clients on your photography website so they know in what areas you accept clients.  for those clients who are out of your area, be sure to let them know if you are willing to travel to them and what that additional pricing would look like.

3. An Awesome First Impression

when a potential client first clicks onto your website, it is your job to get them to stay awhile.  wow your audience with an amazing landing page that intrigues them and makes them want to browse your website.  if your website is not visually interesting or doesn’t have easily accessible information at the very top, your potential client will give up and start a new search for another photographer.  again, clients want the process to be simple and effortless so keep this in mind as you are designing your photography website.  when a client first arrives on your page, they should easily be able to access the following things:

• your portfolio
• your pricing
• information about you
• client reviews
• common Q+A’s
• your contact information
• your location

4. Your Social Media Links

once clients fall in love with you and your work, many will be interested about your social media presence.  be sure to add links to your facebook, instagram, pinterest, and any other social media platforms you are on.  because clients are looking at you at all times, be sure you keep that in mind when you are posting on those particular sites to ensure that you are constantly representing yourself and your brand in the very best way.

5. Your Portfolio

your photography website should be full of beautiful images that speak for you!  show off your portfolio so that potential clients immediately know what type of photography services you offer.  only post photos of sessions that you will accept.  for example, if you don’t intend on accepting wedding inquiries, don’t post any photography that is related to wedding photography because it will be confusing to your client.  make sure your portfolio is organized so that clients who are looking only for newborn photography know exactly where to look, where as the client who is looking for engagement photography has a separate place to browse.

6. An About Page

clients love to learn a little bit more about the photographer they are looking to hire.  create an about me page that gives clients a little behind the scenes look at who you are.  while you want to be professional, don’t be afraid to have a little fun and show your personality as you share a little bit about yourself.  and it’s totally okay to brag.  do you write photography articles that have been published or have you been recognized for your photography?  share those things!  clients love to see that their photographer is popular, as it further shows your passion for photography and shows clients that you are serious about your business.

7. A Clear Photography Style

it’s important that your photography website shows a clear photography style to your audience.  your potential client should immediately see what your style looks like so they can determine if your style is something that meets their needs.  for example, because i am a lifestyle photographer, my photography website only contains images that represent that style.  my images are carefree and natural, instead of posed.  because my clients only see organic and naturally styled photography on my website, they know exactly what type of images they will receive if they are to hire me.  because they don’t see propped or posed photography, they know not to ask me to do that type of work and another photographer will be a better fit for them

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8. A Contact Form

make it easy for potential clients to contact you if they would like to move forward with booking you or have a question about your photography services.  make sure your contact button is easily visible so your clients don’t waste time searching for it.  create a contact form that encourages your clients to tell you more about what they are looking for and to provide you with their available dates, as this makes the booking process go a lot quicker and reduces the number of back and forth emails you will have to send.

9. Q+A’s

your photography website needs to answer every question a client could think of so they are encouraged to stick around and hire you.  the best way to answer any lingering questions your client may have is to provide a Q+A section on your photography website to address any potential questions.  on this page, you can address refund policies, your travel guidelines, timing for photo delivery, and questions about what to expect during their photo session.  think about what questions you would ask a photographer you were looking to hire, and be sure to answer them on this page.

10. Testimonials

some people think testimonials are worthless because…would your really share a bad testimonial on your website?  probably not.  but giving your potential client a peek into how others really feel about your photography can be really beneficial because they are given a glimpse of how you make others feel. testimonials can reveal a lot about you and your character, so feel free to share them on your photography website to encourage potential clients to learn a little more about how your clients feel about their experience with you.  testimonials can’t hurt, they can only help!

by keeping these 10 tips in mind when you are designing your photography website, you will ensure that your potential client will turn into a booked client.  think of your photography website as a tool that works for you!  a successful photography website is like an employee, as it will answer all of the questions for you and leave you only answering emails to clients who are truly right for you and ready to book a session!

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