3 Easy Ways Your Clients Can Promote Your Photography Business

people always ask me how i market my photography business and i can tell you right now, i have never spent a penny on marketing.  i like to save all my money for lenses and camera bags, and have found other ways to market my business very effectively…absolutely free.  by blogging my sessions immediately after they are edited and always keeping my website current, my website shows potential clients that i am actively working and accepting clients.  but there are some other things that i do to help promote my business that are super simple.  in fact, they are so simple that my client does them for me.  here are 3 easy ways your clients can promote your photography business, simply by promoting their gorgeous photos.

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3 Easy Ways Your Clients Can Promote Your Photography Business

1.  Hit The “Share” Button

when i post sneak peeks for my clients on facebook, i encourage them to share the sneak peek with their friends and family by simply clicking the “share” button on the post.  this allows my post to go into their newsfeed, which encourages their local friends and family to consider my business, should they be looking to get their photos done in the future.  most people hire photographers whom their friends have used, so this is an easy way to introduce myself to my client’s friends and family.

2.  Post Watermarked Images

when i deliver the final images to my clients, i give them images sized to print and images with my watermark on them.  this is for a couple reasons. first, i like to provide a little added protection to my client images for sharing on social media.  i encourage my clients to post watermarked images publicly, just as an added safety from theft.  of course, this isn’t mandatory just recommended and most, if not all, my clients do this.  while i solely do this for protective reasons, this also serves as another way for other people to learn about my business, as my name is on the shared image.  of the 3 easy ways your clients can promote your photography business, this one is so simple and effective.

3.  Offer A Referral Incentive

for clients who actively refer your photography business to their friends and family, it is always kind to offer them an incentive to do so.  this can be as simple as telling them they will receive a discount on their next session if they refer a certain number of families to you.  remember, it is always kind to show your appreciation to the clients who support your business.

while there are so many ways you can market your photography business, these are 3 easy ways your clients can promote your photography business for you.  and even better, it doesn’t cost you anything.  what other ways have you been successful with marketing your photography business?  do your clients help you?  be sure to share your tips with us in the comment section below.

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